The short answer
Digital transformation does not start with buying ERP. It starts by understanding how the enterprise operates and which decisions and processes must improve—then deciding whether and how ERP is part of the solution.
What happens when purchase leads?
The product's operating assumptions are imposed before capabilities and handoffs are designed. Current procedures are copied into the system and become digitized complexity.
Finance, operations, and sales expectations conflict because system boundaries and data ownership were never resolved.
The right sequence
Diagnose current state → design operating model and data → define ERP, CRM, and other system roles → build integration and governance → deliver in waves.
Within AETF, technology selection follows Design—not Discover.
ERP is part of an operating platform—not a synonym for transformation.