The short answer
Digital transformation projects fail when systems are purchased before leadership agrees on the operating problem, operating model, data ownership, and governance decisions.
The common failure chain
Buy a system → copy current procedures → digitize complexity → add integrations → raise cost → weak value realization.
The product is not always the root cause; the order of questions is: how should the organization operate?
A good tool cannot fix an unclear operating model.
What should happen instead?
Start with current-state diagnosis, then design capabilities, processes, and governance before selecting or building the platform.
This is why AETF is structured as a journey from Discover to governance and continuous improvement.